Studio Yume is an independent, creative brand, established in April 2023 by Leicester-born artist Kam (aka Rapid), founder and creative director of the brand.

Drawing inspiration from Japanese culture, anime and hip-hop, the brand fuses Kam's personal passions and hobbies into original, distinctive designs. The name "Yume" — derived from the Japanese word for "dream" (夢) — reflects the brand's ethos of bringing imaginative visions to life through art and apparel.

Studio Yume's signature aesthetic. Think iconic anime characters mashed up with comic-book energy, old-school vibes, Japanese culture, 90s throwback feels, some cyberpunk edge and loud music/hip-hop influences. It's the kind of look that hits right for anime fans, streetwear heads, and anyone who loves bold, culture-packed graphics.

As an artist-owned label, Studio Yume continues to produce limited-edition, high-quality designs that celebrate creativity, individuality, and cross-cultural storytelling.